Indianapolis Motor Speedway president and CEO Jeff Belskus made the announcement Tuesday.

THE ASSOCIATED PRESS

INDIANAPOLIS -- Randy Bernard, the longtime head of the Professional Bull Riders Inc., is the new CEO of the Indy Racing League.

Indianapolis Motor Speedway president and CEO Jeff Belskus made the announcement Tuesday.

The 43-year-old Bernard spent 15 years overseeing the bull riders' organization, helping a TV audience and attendance at events.

Bernard says he won't pretend to be an open-wheel racing expert, but he says the product has potential. He says he expects the IRL to become profitable by drawing more fans, not cutting costs.

The move caps months of turmoil. IRL founder Tony George was ousted last summer as CEO and president of the IndyCar series by the speedway board, which is controlled by his mother and sisters. Last month, he resigned from the board and the family business, Hulman & Co., and has since shut down his Vision Racing team.