
Are the tickets prices for Toronto FC too high in comparison to the rest of the clubs in MLS?
BY MICHAEL GARDNER - FAN FUEL BLOGGER
Toronto FC fans have known it since day one. They are a team that is built upon grass roots support. Corporate suits don't fill the stadium, real fans do. This was a team originally marketed to soccer clubs and supporters groups. In fact, much of the marketing has centered around the "atmosphere" created by these grass roots fans. It's not that Maple Leaf Sports and Entertainment doesn't care about winning, it just doesn't know how to do it. Through the leadership of Tom Anselmi the team has invested in a number of Designated Players. They have put $17 million into Toronto FC Academy and have replaced that ridiculous plastic pitch with a proper grass surface. In fact, Toronto has over $8.3 million tied up in payroll this year which equates to about $1 million per loss delivered this season.
They certainly have no issues in spending money. The problem is that it is our money they are spending and many people are opting out of this investment plan. While some may contend that winning may silence the complaints, I would contend that Toronto FC ticket pricing has reach unsustainable levels relative to the other teams in the league.
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