Inspiration for memorable rap songs can be found in many places. The club, the car, the corner, and — yes — even the Canadian Tire Centre in Kanada.
So it was that independent rap artist SVDVM, a Toronto Maple Leafs fan for all of two seasons, found himself watching Auston Matthews’ spectacular four-goal debut live at the Ottawa Senators’ home and the seed for an anthem was planted.
Auston Matthews, Auston Matthews/ Hit ’em with the four like Auston Matthews…
With “Auston Matthews,” SVDVM, who wrote the track in November, and featured emcees Xuave and Black Iri$h have created an addictive anthem for the Toronto super rookie.
Hockey and trap, together again.
Shot at the Carleton University Ice House and directed by Samuel X, the video for “Auston Matthews” has stacked more than 26,000 views in six days.
Matthews himself “liked” the post on Instagram.
“My relationship with hockey just got a lot better,” SVDVM tells Sportsnet.
“I didn’t expect this many people to tune in so fast. A lot of people are congratulating me on a marketing scheme, but that wasn’t my intention. I was just trying to make a great record.”
Naming a rap record after a specific athlete has become a familiar trope of late. Kanye West and Lil Wayne knocked out “Barry Bonds,” Chief Keef is ballin’ like “Kobe,” and Curren$y and Freddie Gibbs gave it up to “Scottie Pippen.”
The irony here? SVDVM hails from the Ottawa Valley area. Raised on the sounds of 50 Cent, Soulja Boy, Nas and DMX, he used to be a big Mike Cammalleri fan before throwing an AM34 sweater on his back.
“I’m not a Senators fan, but I always hope they win,” SVDVM says. “Just not when they play the Leafs.”
Happy with the buzz the anthem has generated, SVDVM hopes the attention inspires fans to check out his other work, like the 2016 EP Coldnada.
He’s dropping a new song on March 2. No word yet if it’ll be about how the Maple Leafs used their cap space at the trade deadline.