The Vancouver Canucks will now play their home games at Rogers Arena, not GM Place, after the team signed a new 10-year naming rights deal with Rogers Communications.
Financial details of the agreement have not been released however the deal also includes telecommunications rights.
The arena, which also hosts concerts in addition to hockey games, has been known as GM Place since it opened in 1995 but the rights agreement with General Motors has expired.
“This is an exciting and significant announcement for our organization,” said Victor de Bonis, Chief Operating Officer of Canucks Sports & Entertainment. “As an organization we are committed to building relationships with partners that have the same corporate and community values as we do.
“Rogers is an industry leader and innovator focused on enhancing customer experiences and fostering community partnerships. Our Arena is where we engage our loyal fans and host our most important partners; we are thrilled to have Rogers as an integral partner in our business.”
Rogers is no stranger to the sports landscape in Canada, owning the Toronto Blue Jays, Rogers Centre and national sports network Rogers Sportsnet.
“This is an important strategic alliance and we’re thrilled to partner with an outstanding organization like the Canucks,” said Nadir Mohamed, President and CEO of Rogers Communications. “B.C. is a critical market for Rogers and this announcement further enhances our investment in the province and builds on our powerful sports legacy. We look forward to partnering with the Canucks to engage fans and to connect Canadians to what matters most, including their passion for sports and hockey.”