Ch-ch-ch-chia!
The only team having more fun than the San Jose Sharks may be the San Jose Sharks marketing team.
As if this week’s laugh-out-loud barbershop spot featuring beard gang members Brent Burns and Joe Thornton wasn’t enough, the Sharks have released a carefully crafted spoof of the original Chia Pet commercial to promote Chia Jumbo — their Saturday-night giveaway at SAP Center, and a brilliant way to trick fans into attending a Colorado Avalanche game.
Soak in Chia Jumbo’s promotional glory, grainy 4:3 standard definition and all:
Then check out how close it resembles the feel of the original Chia Pet ad, circa 1992:
Bobbleheads are so passé.
Bonus Beat: In case you missed it, here are the outtakes from Thornton and Burns’ excellent barbershop commercial.