Intimidation is a legitimate tactic in the great sport of hockey, yet some teams fail to take advantage in the ways that they could.
Franchises name their teams after foliage, or politicians, when history is littered with examples (both real and fictional) of horrifying people/concepts/monsters that would work instead.
Enter Mark A.K.
The graphic artist, (@ak47_studios on Instagram) posted a scary logo for each NHL team, and the results are terrific.
Who needs a rich history and the legendary Conn Smythe’s approval when you can pull this off?
https://www.instagram.com/p/Ba4eU5bD4S1/?taken-by=ak47_studios
All dump-outs and no puck-carrying defencemen makes Habs fans, well…
https://www.instagram.com/p/Ba4_riHD_Qh/?taken-by=ak47_studios
Finally, a logo that can match the visual aesthetic of Guy Boucher’s system.
https://www.instagram.com/p/Ba5L75FjmkE/?taken-by=ak47_studios
This one is actually commentary on how the Flames should trade for Alex Galchenyuk.
https://www.instagram.com/p/BawTqpHDLcy/?taken-by=ak47_studios
We got what for Jordan Eberle?!?
https://www.instagram.com/p/Baum_MEDS7F/?taken-by=ak47_studios
The Sedin twins always felt out of this world.
https://www.instagram.com/p/Ba2Kv0ojIz9/?taken-by=ak47_studios
This creature feeds on the remains of Bettman’s desire to have a hockey team in Atlanta:
https://www.instagram.com/p/Baz8jKWjwSB/?taken-by=ak47_studios
Mark’s work is terrific and logos for all 31 NHL teams can be found on his Instagram page, but here are a few select non-Canadian highlights:
https://www.instagram.com/p/Bato3a2DVb9/?taken-by=ak47_studios
https://www.instagram.com/p/Ba5X-QdDcsA/?taken-by=ak47_studios
https://www.instagram.com/p/Ba6aSukjCML/?taken-by=ak47_studios
https://www.instagram.com/p/Ba2oGisj4z0/?taken-by=ak47_studios
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