The NHL unveiled on Friday its logo for the 2018 NHL All-Star Game in Tampa Bay.
The logo uses shades of blue and yellow/orange, tying in Tampa’s climate with the sport of hockey.
— Tampa Bay Lightning (@TBLightning) September 23, 2017
“The 2018 NHL All-Star Weekend in Tampa Bay, Florida pairs pristine beaches and an energetic, lively city with the speed and excitement of NHL Hockey making it a perfect destination for the mid-season celebration,” said Brian Jennings, NHL chief branding officer and executive vice president in a release. “The brand identity for the 2018 Honda NHL All-Star Game features rich and vibrant sunset tones, palm trees and water that are synonymous with the region, with subtle border treatments inspired by the decoratively carved tailboards found along the bow that tie back to Tampa Bay’s annual Gasparilla Festival.”
The festivities begin on Jan. 27 with the skills competition, followed by the game itself on the 28th.
There was some question as to whether all-star weekend would take place this coming season, given the fact that 2018 is an Olympic year, but it appears as though there’s no turning back on the NHL’s decision to skip the Games in South Korea.