Nothing says “NHL hockey is back” like a swarm of puck-mad Maple Leafs fans running around Toronto brandishing ice picks and blowtorches.
Making like a fan-friendly version of Mr. Freeze, the Toronto hockey club’s marketing arm scattered the city with more than two dozen pristine Leafs jerseys after midnight Thursday. One catch: they’re encased in blocks of ice.
The marketing stunt comes on the heels of the announcement Thursday that the team will be giving away 1,000 free tickets to its home opener. In addition, all Leafs season-ticket holders will get their seats to Monday’s game comped.
While a significant portion of NHL fans remain bitter about a lockout that delayed and shortened this season, most NHL clubs are starting to roll out initiatives to restore their supporters’ passion for the game.
Not all of them, however, involve calling in sick and bolting to the downtown core with your cordless hair dryer.