FOR IMMEDIATE RELEASE - Aug 12, 2010

ROGERS SPORTSNET ONE LAUNCHES AUGUST 14TH WITH THREE LIVE EVENTS

New sports network will broadcast over 800 hours of live events

TORONTO (August 12, 2010) – Rogers Sportsnet ONE kicks off its inaugural week of sports coverage Saturday, August 14th, with three live-events in High Definition, starting at 12 p.m. (ET)/9 a.m. (PT) with the Barclays Premier League match between defending champion Chelsea and West Brom.

Gerry Dobson and Craig Forrest will host SoccerCentral to preview the match followed by the post-game show at 2:30 p.m. (ET)/11:30 a.m. (PT).

Rogers Sportsnet ONE will follow up with a NL West division battle between the San Diego Padres and San Francisco Giants at 4 p.m. (ET)/1 p.m. (PT), and concludes the evening with the Toronto Blue Jays facing the Los Angeles Angels at 8:30 p.m. (ET)/5:30 p.m. (PT).

Rogers Sportsnet ONE is a new 24-hour national sports digital channel that will feature over 800 hours of compelling live-event programming, the majority of which will be broadcast in high definition.

The following schedule highlights the first week of programming on Rogers Sportsnet ONE:

Toronto Blue Jays

• @ Oakland Monday, August 16 @ 9:30 p.m. (ET)

• @ Oakland Tuesday, August 17 @ 9:30 p.m. (ET)

• @ Oakland Wednesday, August 18 @ 3 p.m. (ET)

Major League Baseball

• Detroit @ Chicago White Sox Sunday, August 15 @ 2 p.m. (ET)

• Detroit @ NY Yankees Thursday, August 19 @ 1 p.m. (ET)

• Atlanta @ Chicago Cubs Friday, August 20 @ 2 p.m. (ET)

• Seattle @ NY Yankees Friday, August 20 @ 7 p.m. (ET)

• LA Angels @ Minnesota Saturday August 21 @ 4 p.m. (ET)

• Washington @ Philadelphia Saturday August 21 @ 7 p.m. (ET)

• Seattle @ NY Yankees Sunday, August 22 @ 1 p.m. (ET)

Barclays Premier League

• Manchester United vs. West Ham Saturday August 21 @ 12 p.m. (ET)

Rogers Sportsnet ONE launches with an impressive roster of programming including:

• Toronto Blue Jays

• Major League Baseball

• Toronto Raptors

• National Basketball Association

• Barclays Premier League

• Vancouver Canucks *

• Ottawa Senators *

• Calgary Flames *

• Edmonton Oilers *

* Games for the Canucks, Senators, Flames and Oilers on Rogers Sportsnet ONE will be subject to NHL regional restrictions and only available to viewers in the designated regional areas.

- END -