COGECO CABLE LAUNCHES ROGERS SPORTSNET ONE

MEDIA - Advisory

For January 19, 2011

ATTN. SPORTS EDITORS AND SPORTS DIRECTORS

TORONTO -- Rogers Sportsnet is pleased to announce that Cogeco Cable will launch Rogers Sportsnet ONE starting today.

Cogeco Cable subscribers can access Sportsnet ONE on the following channel:

• Standard Definition channel 426

Cogeco Cable subscribers in the designated regional areas can also watch Ottawa Senators games on the Sportsnet ONE companion channel, Sportsnet Sens.

Below is the Sportsnet Sens channel number:

• Standard Definition channel 427

In addition to Cogeco Cable, the following carriers also offer Sportsnet ONE and the Sportsnet ONE companion channels:

• Rogers Cable

• Bell TV

• Shaw Cable

• Shaw Direct

• TELUS Optik TV

• EastLink