Sportsnet Signs Three-Year Agreement for Red Bull Crashed Ice World Championship

– Multiplatform coverage includes all international races and the championship final in Quebec City –

TORONTO (September 27, 2011) – Rogers Sportsnet today announced a three-year multiplatform agreement for the Red Bull Crashed Ice World Championship, featuring all the thrills of extreme ice cross downhill racing from around the world. The deal, which begins this season and runs through 2014, includes exclusive Canadian television, mobile and online rights for the three international stops and championship final in Quebec City.

“The Red Bull Crashed Ice World Championship is one of the fastest growing sports events in the world,” Navaid Mansuri, Vice President of Finance & Sports Programming, Rogers Media. “This sport is gaining momentum rapidly and has a very loyal following. Fans will enjoy the spectacular action and collisions as skaters face the challenging jumps and hairpin turns.”

The Red Bull Crashed Ice World Championship features some of the most ferocious and fearless ice cross downhill skaters hurtling down steep ice canals at speeds of up to 60km/h. The courses are filled with bumps, jumps, rollers and obstacles as skaters go shoulder-to-shoulder while jostling for position to the finish line.

Sportsnet’s broadcast team will be announced in the coming months.

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