Brunt: CFL must evolve with changing way fans consume content

The CFL recently announced the appointment of its 14th commissioner, as former Calgary Stampeders draft pick Randy Ambrosie steps into the role. The 54-year old enjoyed a nine year career in the league, highlighted by a Grey Cup win in 1993 as a member of the Edmonton Eskimos. Post playing career, Ambrosie found plenty of success in the financial world. Due to his mix of CFL and business experience, the move is being met with mostly cautious optimism by fans and media.

Sportsnet’s Stephen Brunt, a lifelong CFL fan, tells Boomer and Pinder on the SN960 morning show that among the many issues Ambrosie will have on his plate, one that should take precedent is putting the league on a path to evolve with its fans in terms of new broadcast mediums and how people are consuming content.


“We all know that a greater number of people are going to consume their games in ways other than (network television). When we talk about the young demographic and how you’re going to attract them, they’re never going to pay for cable, they don’t sit and watch conventional television. They don’t interact with the games as product the way my generation does, where we sit and wait for it and point the clicker at it. How do you take the commodity that is your games and monetize it in what is a post-network television world, where the content still has a tremendous amount of value, and people still want to watch it live, and there’s freshness and excitement to it?”

Listen to the interview with Brunt in full here:

Boomer & Warrener in the Morning
Brunt: what's on new CFL commish's to-do list
July 07 2017

The CFL has seen its share of criticism for often seeming behind the times.

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