THE CANADIAN PRESS
TORONTO — The Toronto Blue Jays took a page from their past in the design of their new look.
The Jays’ new logo, unveiled today, is a modernized version of their powder blue jerseys from the 1980s. This time around it’s a darker, royal blue.
The primary logo features the Blue Jays’ bird head with the red Maple Leaf and ball in the centre, an arched "Toronto" above and split letter "Blue Jays" in blue.
THE LOGO
The Toronto Blue Jays have refined their classic look, using an updated version of the original Blue Jays primary mark. The logo and uniforms were created by the Toronto Blue Jays with the assistance of the Design Services division of Major League Baseball led by Anne Occi, Vice President of Design.
The Blue Jays Primary Club Logo features the Blue Jays bird head with the red Maple Leaf and ball in the centre, an arched solid blue font “TORONTO” above and scooped new split letter “BLUE JAYS” font in blue below. The logo is fully encased in a blue and white split line circle.
The Blue Jays Secondary Club Logo, features a Blue Jays bird head in profile with a blue crown, navy blue beak and neck, and punctuated by the red Maple Leaf.
The other Blue Jays Secondary Club Logo features a Blue Jays bird head in profile with a blue crown, navy blue beak and neck, and the red Maple Leaf that accentuates the red laced baseball in the background.
THE UNIFORMS
The Blue Jays are the first team to use a PUFF PATCH from Majestic Athletic in the fabrication of its new logo. Designed to lift the logo graphic off the double-knit polyester jersey, it provides a new dimension like never before and gives the Blue Jays bird logo its realistic look.
HOME UNIFORM – White
The Blue Jays home uniform starts with a full button white jersey with arched “BLUE JAYS” split lettering font in blue and white across the chest and the secondary logo bird head underneath on the player’s left chest. The player number on the back features the same split letter font while the player name appears in a standard solid blue font. The sleeves have a blue-white-blue trim along the bottom that matches the outside stripes on each leg of the white pants. A blue belt and blue shoes complete the classic finish on this home uniform.
ROAD UNIFORM – Grey
The Blue Jays road uniform starts with a full button traditional road grey jersey with an arched “TORONTO” split letter font in blue and white across the chest. The player number on the back features the same split letter font while the player name appears in a standard solid blue font. The sleeves have a blue-white-blue trim along the bottom that matches the outside stripes on each leg of the grey pants. A blue belt and blue shoes complete the classic finish on this new road uniform.
ALTERNATE UNIFORM – Royal Blue
The Blue Jays alternate uniform starts with a full button royal blue jersey with an arched “BLUE JAYS” split letter font in white and blue across the chest and two white stripes at the bottom of each sleeve. This blue uniform top matches the blue cap and features solid white letters for the player’s name and white-blue-white split font player number on the back. This classic blue jersey can be worn with either the home white or road grey uniform pants. A blue belt and blue shoes complete the classic blue finish on this new alternate uniform.
THE CAP
This solid blue fitted cap from New Era Cap Co. Inc. features the new secondary logo centered on the front with similar PUFF technology that lifts the logo off the cap giving it more dimension and realism than ever before. It will be worn with all home, road and alternate uniforms. The BP cap is similar but made from a lighter breathable fabric and comes in a flex-fit design.
THE BATTING PRACTICE JERSEY – Royal Blue
The BP jersey features a royal blue, full button jersey made with a lightweight cool-base fabric. It features the Blue Jays secondary logo on the left chest and navy blue mesh sides and sleeve panels. The player number on the back is in the white-blue-white split letter font and there is no player name. The same blue jersey will be worn at home and on the road and can be worn with either the home white or road grey pants. A blue belt and blue shoes complete this new BP look.
