A look at how the Nike vs. Adidas rivalry stacks up.
Nike: 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman in Oregon. (Officially became Nike in 1978.)
Adidas: 1949 by Adolf “Adi” Dassler, who began making shoes in 1920, in Herzogenaurach, Germany.
Nike: Nike, winged Greek goddess of victory.
Adidas: Adi Dassler, drop the “sler.”
Nike: Steve Prefontaine, track star from Oregon, first wore Nike shoes at the 1972 Olympics. Signed an endorsement deal in 1974.
Adidas: Jesse Owens, track star from Alabama, wore the Dassler brothers’ shoes at the 1936 Olympics. The brothers later feuded, and Rudolf Dassler created Puma.
Nike: In 1984, Michael Jordan, an admirer of Adidas, signs a five-year deal with Nike for $500,000 a year plus stock options. Air Jordan is born. Today, Jordan Brand shoes make up 58 percent of all basketball shoes bought in the U.S.
Adidas: Invention, in 1954, of light leather soccer boots with screw-in studs. The boots helped Germany beat Hungary in the ’54 World Cup final and made Adidas internationally recognized as the leader in soccer.
Nike: Old clip of Earl Woods voices over video of Tiger in 2010 post-scandal, looking really solemn on a golf course. “Did you learn anything?” Earl asks.
Tiger doesn’t answer.
Adidas: A monotone Gilbert Arenas—only shown from the ankles down—talks to an off-camera Tracy McGrady about his new Gil Zero kicks, which start to smoke. Arenas says this is because he is actually running really fast, even though he isn’t moving
Nike: “Just do it”
Adidas: “Impossible is nothing”
Nike: Who do you think?
Nike: “Gold Digger” T-shirts, exclusively for women, are released for the 2012 Olympics and seen by some as disrespectful. (Also, sweatshops.)
Adidas: Dropped plans in 2012 for a pair of sneakers with shackle-like cuffs after outcry that the shoes were racist and reminiscent of slavery. (Also, sweatshops.)