Oklahoma City Thunder star Kevin Durant will join rapper Jay-Z’s Roc Nation Sports agency, according to a report from the Sports Business Journal.
Durant had been with The Landmark Sports Agency, who also deals with NBA stars such as Kobe Bryant, Carlos Boozer and James Harden among others.
Kevin Durant is leaving Landmark Sports. Sources expect him to join Jay-Z’s Roc Nation Sports.
— Liz Mullen (@SBJLizMullen) June 8, 2013
As SBJ reports, Kevin Durant left agent Rob Pelinka for Jay-Z’s Roc Nation. “He doesn’t want a traditional NBA agent anymore,” source says.
— Adrian Wojnarowski (@WojYahooNBA) June 8, 2013
Roc Nation Sports was formed earlier this year and was founded by Jay-Z and the Los Angeles-based talent agency Creative Artists Agency.
Some of Roc Nation Sports clients include: New York Yankees second baseman Robinson Cano, New York Giants receiver Victor Cruz and New York Jets rookie quarterback Geno Smith.
The agency has also expressed an interest in potential first-overall pick in the 2013 NHL Draft, Seth Jones.
Durant is one of the most marketable athletes in pro sports and has many major endorsement deals, including ones with Nike and Gatorade.
