CFL commissioner Orridge unveils league’s new logo

Arash Madani and Faizal Khamisa discuss doping, rebranding and more from CFL commissioner Jeffrey Orridge’s state of the league address.

WINNIPEG — The CFL has a new look.

CFL commissioner Jeffrey Orridge unveiled a new logo, new slogan and new marketing campaign for the league at his first Grey Cup state-of-the-league address.

Orridge said the moves are aimed at attracting more younger fans.

The new logo consists of the block letters "CFL" above a small maple leaf on a silver, football-shaped design, and the new slogan is "What we’re made of."

Orridge’s presentation included a 90-second video that will also run during the television broadcast of Sunday’s game between the Ottawa Redblacks and the Edmonton Eskimos at Investors Group Field.

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