WINNIPEG — The CFL has a new look.
CFL commissioner Jeffrey Orridge unveiled a new logo, new slogan and new marketing campaign for the league at his first Grey Cup state-of-the-league address.
Orridge said the moves are aimed at attracting more younger fans.
The new logo consists of the block letters "CFL" above a small maple leaf on a silver, football-shaped design, and the new slogan is "What we’re made of."
Orridge’s presentation included a 90-second video that will also run during the television broadcast of Sunday’s game between the Ottawa Redblacks and the Edmonton Eskimos at Investors Group Field.