Rogers President Pelley joins European Tour as CEO

Keith-Pelley

Keith Pelley, the commissioner and CEO of the European Tour. (Chris Young/CP)

TORONTO — Rogers Media President Keith Pelley is leaving his job to become commissioner and CEO of golf’s European Tour. He succeeds George O’Grady, who is taking a new position within the tour.

Rogers Communications said Friday the exact date of Pelley’s departure will be announced later. A former CTV and TSN executive, Pelley has been in the job since 2010. He was one of the key players in Rogers’ 12-year, $5.2-billion acquisition of the NHL TV rights.

Rogers CEO Guy Laurence says Pelley has done a "terrific job of reinventing the way Canadians experience the NHL."

The 51-year-old Pelley says joining the European Tour is a "dream job." He adds: "I know I’ll never be a professional golfer, so this is the next best thing."

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