CHL, analytics must find common ground

analytics;-CHL;-NHL;

The debate surrounding analytics and their usefulness in hockey is over. But now the question is: How best to use them in front offices and in media?

The latest instalment of “the hockey establishment versus analytics” exploded yesterday, but with a twist. Instead of mainstream media types taking shots at bloggers or vice versa, a league stepped in—albeit briefly—to stoke the fire.

Stuff TML fans say on Twitter

CHLStats on Twitter

And so it began.

A tweet from @QMJHL directed at the ExtraSkater of Canadian Hockey League statistics, @CHLStats, set the junior hockey crowd off on social media Wednesday afternoon.

Twitter went nuts.

67Sound on Twitter

Five For Howling on Twitter

Sunaya Sapurji on Twitter

Petter on Twitter

While there was a more-measured discussion on Reddit.

The owner of CHLstats.com has received a Cease and Desist letter from the QMJHL * /r/hockey

Sounds like they want him t…

Just because they put that…

And a few minutes of engagement by @QMJHL ended with the deleting of tweets.

Dustin Nelson on Twitter

But that didn’t keep them from being disseminated.

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And dissected.

Chris Dilks on Twitter

Adam Herman on Twitter

But that’s not the whole story. Because @CHLStats and the man behind the site, Josh Weissbock, had been poking the bear prior to the C&D tweet. Some of those tweets have also been deleted, but live on, as all things do on the Internet.

CHLStats on Twitter

CHLStats on Twitter

CHLStats on Twitter

The pokes continued after as well.

Kevin Flynn on Twitter

So no one is innocent here.

However, there is no doubt that what CHLStats.com is doing is dragging junior hockey into the analytics movement—even if its public personas are doing so with some smarm—and that’s only good for junior hockey in general.

A.C. Thomas on Twitter

Bower Power on Twitter

Dave Hahn on Twitter

While the debate over whether analytics is useful in hockey is now over, leagues are still trying to figure out how to protect what they consider their property. Last season the NHL added a rider to its fine print that essentially prohibited third-party sites from scraping data from the league’s play-by-play sheets. That is exactly what the person writing @QMJHL’s tweets yesterday would like as well.

And of course, NHL.com com now offers its own “enhanced” stats in addition to the traditional ones analytics sites have been mining for years. But the CHL doesn’t have anything of the sort, which is largely what led to the uproar—that and the error in judgement in responding to what whoever was at the @QMJHL keyboard considered attacks on the QMJHL site’s credibility and theft of its property.

Not surprisingly, analytics folks are hoping for the best.

Dexter Tweedbottom on Twitter

petbugs on Twitter

Mike FAIL on Twitter

And so should everyone in the industry. The CHL’s websites are not exactly known for doing a great job presenting stats, so any site that can help fans and media dig into things more is only a good thing.

Let’s just keep it professional.

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