P.K. Subban is everywhere this preseason: giving millions of dollars to a children’s hospital, playfully mocking Don Cherry, and even playing some hockey.
Count this latest appearance, in a smart advertisement for RW & Co.’s fall suit line, as one more step toward the Subban family endearing themselves to the masses.
It’s a Subban world; we’re just living in it.
In a three-and-a-half-minute marketing spot, all four Subban gents — P.K., Jordan (Vancouver Canucks), Malcolm (Boston Bruins) and father Karl — vote game-show-style on which brother is the most stylish, superstitious, and likely to win the Stanley Cup.
From Jordan’s impersonation of P.K.’s pre-game anthem dance to Malcolm’s defence that he’s not the laziest, it’s pretty fun stuff.
And Karl comes off like a champ.