Bob McCown signs multi-year deal to remain host of Prime Time Sports

Prime Time Sports host Bob McCown joins Elliott Price and Rob Wong in studio on the Starting Lineup to talk about his new contract with Sportsnet 590 the FAN.

Bob McCown will remain on the airwaves with The Fan 590 after signing a multi-year contract.

A pioneer of Canadian all-sports radio, McCown was the original host of Prime Time Sports when the show first launched in 1989 and he remains, to this day, the most listened-to sports radio personality in the country.

“Bob has helped shape the all-sports radio landscape in Canada and very few, if any, can make that claim,” Scott Moore, President of Sportsnet & NHL Properties, said in a press release. “Bob’s body of work is unparalleled in this business and has been for decades. He’s as exceptional a broadcaster as you will ever find.”

Prime Time Sports remains the most listened-to sports talk radio program in the country and is No. 1 by a wide margin for average minute audience for males (12+), average minute audience for males 25-54 and share of audience for males 25-54.

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“Bob is the most prominent and revered sports talk radio host in the country for good reason,” said Dave Cadeau, National Format Director for Sports Radio at Rogers Media. “He’s the single best interviewer in the industry. He elicits the most interesting responses from his guests and guides conversations in a way that is relevant to his audience. These are unique abilities and he has mastered them.”

During his illustrious career, Bob was recognized for his outstanding career and contributions to Canadian sports journalism at the Sports Media Canada Awards Ceremony in 2013, and was named North American Air Talent of the Year at the Rick Scott & Associates Sports Radio Conference in 2007. That same year he co-authored his first book, McCown’s Law: The 100 Greatest Hockey Arguments, which was a national bestseller.

When asked to comment on his contract extension, McCown insisted: “I would have quit but my wife won’t stop spending.”

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