Watch: Messi – Cheesy pitchman for hire

Barcelona's Lionel Messi. (AP Photo)

What is it with Lionel Messi?

He is the best player on the planet, he enjoys worldwide fame, he has hundreds of millions of kids around the world who idolize him, and he makes a pretty decent living at FC Barcelona.

So why does the Argentine ace agree to do such cheesy TV commercials?

Remember that Lay’s potato chips commercial he did last year? The one where he casually takes a chip from the bag and then seductively puts it in his mouth?

No? Well, to refresh your memory:

Anyway, turns out the four-time FIFA world player of the year had done another cheesy commercial, this time peddling for a face wash in Japan:

Who knew he spoke Japanese?

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