NBA and Formula 1 announce new content and promotion partnership

In this Sept. 2, 2020, file photo, the NBA logo is displayed at center court during an NBA first-round playoff basketball game between the Houston Rockets and Oklahoma City Thunder in Lake Buena Vista, Fla (Mark J. Terrill/AP).

The NBA and Formula 1 announced a new partnership on Wednesday with the goal of bringing fanbases from both sports together.

To celebrate this collaboration, exclusive imagery featuring F1 cars in custom liveries representing all 30 NBA teams will be unveiled on NBA and F1 social channels worldwide.

The partnership will also include a number of events ahead of this weekend's U.S. Grand Prix in Austin. On Oct. 21, F1 drivers will compete in a free throw challenge at an NBA 75th Anniversary-themed basketball half-court within the Circuit of the Americas paddock. NBA legends will be onsite to meet the drivers, with the winner donating $20,000 to a charity of his choice.

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