Despite entering the twilight years of his career, Stephen Curry remains, arguably, the NBA's most popular player.
This is certainly the case when it comes to jersey sales as, according to the NBA, Curry was the top-selling jersey during the 2025-26 NBA season.
Curry finished his regular season averaging 26.6 points, 4.7 assists and 1.1 steals per game while shooting 46.8 per cent from field, 38.3 per cent from three-point range and 92.3 per cent from the free-throw line in 43 games played as injuries ravaged his availability.
Curry's Warriors will see the Los Angeles Clippers in the Nos. 9-10 play-in game on Wednesday.
Los Angeles Lakers guard Luka Doncic, Jalen Brunson of the New York Knicks, the San Antonio Spurs' Victor Wembanyama and Doncic's Lakers teammate LeBron James round out the top five of the NBA's jersey sales.
Reigning MVP Shai Gilgeous-Alexander of the Oklahoma City Thunder ranked eighth.
Traditional NBA markets in New York, the Lakers and the Boston Celtics round out the top three teams in jersey sales.
