The Washington Football Team may be going nameless for another season.
In an interview with ABC’s Los Angeles affiliate, ABC7, first-year team president Jason Wright said fans should be prepared for the current branding to stick around — at least through 2021.
“I think next year is fast because of how the brand has to come together through uniforms, through approval processes through the league,” Wright told ABC7’s Scott Abraham.
“Next year is fast. There is a pretty good chance we will still be the Washington Football Team next season. We could get there quicker, it’s actually pretty hard to get there that quickly because of all the steps that need to happen.”
Wright said the process of choosing a new moniker is not one that should be rushed.
“Everybody needs to take a deep breath,” Wright said. “It’s not coming tomorrow. It’s a business decision, we need to understand that market. More importantly, it’s important to engage the community and the fans. We’re also in the process of identifying the folks that should weigh in over time. We want this name and brand to represent the entire area, to represent the fan base, but to also attract new folks to this fan base. We want to grow this fan base as part of our new identity.”
The franchise ditched its logo and the name that was a racial slur in July amid pressure from sponsors and after decades of criticism from Indigenous advocacy groups.
At the time, the club did not put timeline on finding a new name and said its creative department would consult with the community.