The Seattle Seahawks say they will "explore future opportunities to play a regular-season game in Canada" after the NFL granted the team Canada as one of its International Home Marketing Areas on Wednesday.
The @Seahawks and @Vikings will now be investing in growing their fanbases in Canada through the NFL's International HMA initiative. Welcome, friends!
Details >> https://t.co/xnhdXNXPpm pic.twitter.com/uKXt1btk42
— NFL Canada (@NFLCanada) December 15, 2021
The Seahawks and Minnesota Vikings both were granted Canada as the NHL handed out access to 26 International Home Marketing Areas (IHMA) across eight countries.
.@NFL Announces International Home Marketing Area Teams and Markets
For more information, click here: https://t.co/ooPlFa3XKX pic.twitter.com/NvSU0wBVix
— NFL345 (@NFL345) December 15, 2021
The league says it will try to ensure clubs play their international games in their Home Marketing Area. All 32 clubs will play at least one international game in the next eight seasons.
The Seahawks specifically mention playing a game in Canada in their release. They say they have 3,300 Canadian season-ticket holders and have averaged 13,300 Canadian single-game ticket buyers over the last several years.
The Seahawks say they will invest in further engaging "12 North" -- the team's Canadian fan base. The team says its efforts will be largely focused in Western Canada.
The home for #12sEverywhere just got A LOT bigger.
Sign up now for 12 North news & updates to be the first to hear about upcoming events, and unlock your own 12 North mobile wallpaper.
https://t.co/kYZihQEFlv pic.twitter.com/pg5N7t8mSh
— Seattle Seahawks (@Seahawks) December 15, 2021
The Vikings also were awarded the United Kingdom.
Looking forward to connecting with our fans in Canada
Any early suggestions on what you want to see from us? pic.twitter.com/RpeLndZKmv
— Vikings Canada (@vikings_canada) December 15, 2021
"With the geographic proximity and our already-established Canadian fans, including hundreds of passionate Season Ticket Members, Canada is a tremendous fit for us," Vikings owner/president Mark Wilf said.
The Buffalo Bills and Detroit Lions, the two closest teams to the Canadian border, are not part of the initiative.
The last NFL game in Canada was a pre-season game between the Oakland Raiders and Green Bay Packers in Winnipeg in 2019.
The Bills played eight games from 2008-13 in Toronto.
The Seahawks played a pre-season game in Vancouver in 1998 and faced the Bills in Toronto in 2012.