The Montreal Canadiens, in partnership with grocery store chain IGA, will honour frontline heroes by giving away 100 tickets to each of the team's remaining playoff games.
The Canadiens welcomed 100 front-line workers to Game 6 against the Toronto Maple Leafs but the team is now taking nominations from the community for future games. The team is expected to continue welcoming 2,500 fans to each home game moving forward.
Fans can nominate a deserving frontline worker -- including doctors, first responders, teachers, grocery store employees or other essential service workers. Nominated workers will then be entered into a draw for tickets and winners will also be gifted with a Canadiens jersey and be honoured live on the video board during the game.
"Building off the success of hosting 100 heroes in partnership with IGA during our first game with fans this past Saturday, we're thrilled to expand our initiative and this time ask fans to nominate frontline workers," said France Margaret Belanger, the Canadiens' executive vice-president and chief commercial officer, in a statement.
"There are countless deserving heroes who have answered incredible challenges over the past 14 months throughout our community, and we're honoured to be able to thank some of them in this small way with each successive home game in the 2021 Playoffs."
The Canadiens are set to face the Winnipeg Jets in the North Division Final. The puck drops on Game 1 Wednesday night with coverage on Sportsnet and SN Now beginning at 7:30 p.m. ET.