If you’re looking for some new threads to wear to the rink, Rogers has you covered.
As part of its This is Our Game campaign, Rogers unveiled on Friday The Great Canadian Jersey as a symbol of national pride in the game of hockey.
The jersey, which includes patches of jerseys from each province and territory of Canada, was designed by former OHL player Cameron Lizotte.
“The Great Canadian Jersey is an artistic celebration of how hockey connects Canadians,” said Terrie Tweddle, Rogers’ chief brand and communications officer, in a statement. “We’re grateful to fans across the country who donated a jersey from their own collection to show their pride for our game.”
Included are patches from each province and territory of Canada, each of the seven Canadian NHL jerseys, Connor McDavid’s minor-league, Marie-Philip Poulin’s inaugural PWHL Montreal jersey, Sarah Nurse’s Ancaster Avalanche jersey, as well as patches from minor- and beer-league teams across the country.
“The design process for The Great Canadian Jersey was rooted in collaboration and storytelling, and the pride we all share in our game,” said Lizotte. “Every stitch is intentional, and every patch has meaning. Together, with representation from every province and territory, the jersey is a symbol of unity and a single expression of Canadian identity.”
Five unique versions of the jersey will be worn by Canada’s top hockey players in the coming weeks.
