Senators announce new primary logo, will reveal new uniforms at draft

The Ottawa Senators have unveiled a new logo for the upcoming 2020-21 season and say new uniforms will be shown at the NHL Draft on Oct. 6. (Photo courtesy: Ottawa Senators)

The Ottawa Senators have unveiled a new logo for the upcoming 2020-21 season and say new home and away uniforms will be introduced at the NHL Draft on Oct. 6.

"It is time for the Senators to return to our roots," said Senators owner Eugene Melnyk in a statement. "The fans of this great franchise have high expectations. We have heard from our fans, our partners and our players, and we have listened. It is time to return to our heritage, but in a bold, new manner. The Senators have a rich history in our community, and we are ready for the next chapter to begin."

The new logo is a modified version of the original flat 2D logo that the franchise used when it joined the NHL in 1992. The original Roman solider in a side-profile returns, but gold trim replaces the red colour on the solider's cape. The black letter "O" also returns as the background behind the solider.

This logo replaces the Roman solider logo the club has been using since the 2007-08 season and the team says it will not be using a secondary logo next season.

"A logo is an important part of any teams' identity, but it isn't the only part," said Anthony LeBlanc, president of business operations of the Senators, in a statement. "The way this logo will be incorporated into our updated uniforms is the mark of a winner. It is time to start our new chapter of hockey excellence. A chapter that will make Sens fans in the Capital Region proud."

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