In a shortened, 56-game season where fan attendance will be either limited or, in most places, non-existent to start the campaign, the NHL and its teams will be trying new ways to bring in revenue.
One such way was announced on Tuesday, with the league re-naming each of its four realigned divisions for the coming season. It’s believed that these names will be for the current season only.
The regionalized names have been added to with sponsorships:
• Scotia NHL North Division (Calgary, Edmonton, Montreal, Ottawa, Toronto, Vancouver, Winnipeg)
• Honda NHL West Division (Anaheim, Arizona, Colorado, Los Angeles, Minnesota, San Jose, St. Louis, Vegas)
• Discover NHL Central Division (Carolina, Chicago, Columbus, Dallas, Detroit, Florida, Nashville, Tampa Bay)
• MassMutual NHL East Division (Boston, Buffalo, New Jersey, NY Islanders, NY Rangers, Philadelphia, Pittsburgh, Washington)
And those aren’t all the new sponsorship engagements you may notice this season. Teams have also been permitted to sell ad space on their helmets and nearly half the league has unveiled who those sponsors will be, and what those decals will look like.
Here is a rundown of the ads that have started to appear on helmets:
Arizona Coyotes: Mountain America Credit Union for home games, Dignity Health for away games
Boston Bruins: TD Bank
Calgary Flames: Scotiabank
We're proud to announce @scotiabank is our official helmet sponsor for the season! We'll have more exciting news from our friends at Scotia on an upcoming community initiative next week! pic.twitter.com/DPHWh3gdXF
— Calgary Flames (@NHLFlames) January 4, 2021
Columbus Blue Jackets: Ohio Health for home games, Nationwide for road games
— Columbus Blue Jackets (@BlueJacketsNHL) January 4, 2021
Detroit Red Wings: United Wholesale Mortgage
Edmonton Oilers: No official announcement has been made, but the players are wearing Rogers decals at training camp
Florida Panthers: Ford ad on game helmets, Baptist health for practices
— Florida Panthers (@FlaPanthers) January 3, 2021
Montreal Canadiens: Bell
Nashville Predators: Bridgestone
New Jersey Devils: Prudential
Pittsburgh Penguins: PPG Paints
Our friends at @PPG will be the first-ever helmet entitlement partner for the upcoming hockey season.
— Pittsburgh Penguins (@penguins) January 4, 2021
Toronto Maple Leafs: Scotiabank
Washington Capitals: Capital One
The Washington Capitals have announced Capital One as the team’s season-long official helmet entitlement partner with the placement of the company’s branding on the team’s helmet.
— Washington Capitals (@Capitals) December 22, 2020
Winnipeg Jets: Wearing Bell logos during practice, no official announcement