SPORTSNET.CA
When Team Canada takes to the ice at Vancouver 2010 in search of hockey gold the familiar Maple Leaf logo worn for the past three Winter Games will not be emblazoned on its jerseys.
Chris Rudge, chief executive officer of the COC, said in an interview with The Globe and Mail on Monday that the International Olympic Committee warned countries two years ago it would enforce a rule that makes national sport federation logos, used as marketing tools, ineligible as team crests.
Bob Nicholson, president of Hockey Canada, was hoping the COC would ask for an exemption from the IOC
“Nicholson’s discontent is that we’re not going the extra mile to go for an exemption for Hockey Canada but it’s not our fight, it’s the IOC’s rule, and Hockey Canada knew this was coming,” Rudge said.
The Canadian men’s team won Olympic gold at Salt Lake City in 2002 but were a distant seventh in Torino 2006. The women’s team has claimed top honur in the past two Games.
