With the club’s centenary season on the horizon, EFL Championship side Leeds United unveiled a new crest on Wednesday and the reaction on social media was swift and fierce.
After consulting with 10,000 people and what the club says was six months of “rigorous” research, Leeds United revealed the new emblem on Twitter.
6 months of research
10,000 people consulted
Ready for the next 100 yearsWatch video https://t.co/rIIdL2Yz9F pic.twitter.com/pMrd3zTjCl
— Leeds United (@LUFC) January 24, 2018
The crest prominently features the “Leeds Salute” in place of the previous badge, which had been established in 1998 and featured the white rose of Yorkshire with the acronym “LUFC” underneath.
Within minutes of the tweet, the new Leeds United crest was being slammed relentlessly on social media — with an #AltLeedsBadge hashtag — and an online petition was created to stop the implementation of the new crest, which had already gained more than 46,000 signatures at the time of this writing.
Here is some of the best Twitter reaction to the controversial logo.
Are we doing this right? #NOT #FCZ
Watch video https://t.co/AvWLuzF7W1 pic.twitter.com/SwwoEvYU8S
— FC Zenit in English (@fczenit_en) January 24, 2018
What's that typeface all about? No links to Yorkshire or their proud history… Understand the Leeds United salute being used in a marketing campaign, but on the actual club crest? No, no, no. Here's one I made earlier. Took 4 minutes 43 seconds. pic.twitter.com/d5wsilJnkZ
— Turf Creative (@turfcreative) January 24, 2018
The new Leeds United crest sends a strong message the we need to hear today. #altleedsbadge pic.twitter.com/f0GoXiBDgT
— Til I Die FC (@TilIDieFC) January 24, 2018
#ThatMomentWhen You realise Leeds United have based their new badge on Pro Evo 2002. pic.twitter.com/hoQxp3jbJL
— SPORF (@Sporf) January 24, 2018
— CJ (@CharlieJJones) January 24, 2018
— Cleary (@MatthewOcleary) January 24, 2018
Leeds United #Lufc pic.twitter.com/aTJ8W6leOq
— Martin Threadgold (@FredgoldMartin) January 24, 2018
— dias (@diase7en) January 24, 2018
"Got the time mate…?"#lufcbadge pic.twitter.com/SDKx7nzL0Y
— Anthony Cook (@IndianaCook) January 24, 2018
— Curtis Roberts (@CurtisR_0114) January 24, 2018
— Jay W. Riddle (@jay_riddle) January 24, 2018
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