TORONTO (October 29, 2014) Sportsnet today announced a three-year sponsorship agreement with Pinty’s as the official title sponsor of the Grand Slam of Curling. The deal, which begins January 1, 2015 and runs through to 2018, will be a significant cornerstone in growing the game of curling across Canada and creating an exciting in-venue experience at Grand Slam of Curling events.
“Canada’s curling community is vibrant and continually expanding, and we are committed to growing right along with it,” said Anthony Attard, Vice President, Integrated Sports Sales, Rogers. “The new deal with Pinty’s is the perfect way to kick off Sportsnet’s third season of the Grand Slam of Curling, which is bigger and better than ever. Pinty’s is known for their commitment to supporting curling athletes, and we have a common and important goal of serving curling fans with a premium experience.”
“As an active sponsor of curling, this was an excellent opportunity to build our equity in this Canadian sport,” said Tony Spiteri, Senior Vice President, Marketing, Pinty’s. “We are thrilled to work with Sportsnet and the Grand Slam of Curling, to help grow the game and further connect with all curling communities across Canada.”
Details of the sponsorship deal include:
- Title sponsor of Pinty’s Grand Slam of Curling
- In-venue sponsorship including rinkboards, in-ice logos and on-site activations
- Broadcast commercial spots, sponsor billboards and verbal on-air mentions
- Integration across Sportsnet’s platforms including digital and magazine
In addition, the deal includes the creation of the Pinty’s Pub and Grill Zone, an in-venue ice-level VIP lounge area at all Pinty’s Grand Slam of Curling events. The area will be made available to VIP’s, curlers as well as curling fans, allowing them to get up-close and personal with the game and their favourite curling stars.
Owned and operated by Sportsnet since 2012, the Pinty’s Grand Slam of Curling is a premium series of men’s and women’s curling events which are part of the World Curling Tour and feature the best teams from across Canada and around the world. In 2014-15, Sportsnet will broadcast up to 200 hours of curling coverage, including all Grand Slam of Curling events, as well as the Alberta, B.C., Manitoba and Ontario Provincial Curling Championships.
About Sportsnet
Sportsnet connects Canadian sports fans to their favourite teams and athletes, using five platforms: TV, Radio, Print, Online and Mobile. Sportsnet is Fuelled By Fans, and delivers storytelling on a local, regional, national and global level. The multiplatform brand consists of Sportsnet, sportsnet.ca, Sportsnet 590 The FAN, Sportsnet 960 The FAN, Sportsnet magazine, Sportsnet Mobile and Sportsnet NOW. Sportsnet consists of four regional channels (Sportsnet East, Ontario, West and Pacific), and the nationally-distributed Sportsnet ONE, Sportsnet World, and Sportsnet 360. Sportsnet is the official Canadian NHL national rights holder, and is also the official regional television broadcast rights holder for the Calgary Flames (including radio rights on Sportsnet 960 The FAN), Edmonton Oilers, Toronto Maple Leafs (including radio rights on Sportsnet 590 The FAN), Vancouver Canucks and Montreal Canadiens. Sportsnet is the Canadian leader in MLB television broadcasts and is home to 162 Toronto Blue Jays games, plus MLB Playoffs and the World Series. Sportsnet also offers an exciting sports lineup including the NFL, the Memorial Cup, CIS Vanier Cup, Ultimate Fighting Championship®, Grand Slam of Curling, IndyCar, the Rogers Cup tennis tournament, and extensive soccer programming including Barclays Premier League, UEFA Champions League, UEFA Europa League, CONCACAF and Canadian national team matches for men and women. Sportsnet Central is the network’s nightly news program, providing regional and national coverage of the day’s events in the world of sports.