Rogers and Tennis Canada have extended their sponsorship agreement for the Rogers Cup through 2020, both sides announced in a press release on Tuesday.
Under the ongoing partnership, Rogers will remain the title sponsor for another five years while Sportsnet will become the exclusive TV rights holder beginning in 2016. Previously, Sportsnet only had rights to the early rounds of the tournament.
Rogers and Tennis Canada are also working together on grassroots initiatives to help build the game in Canada.
The 2015 men’s tournament will take place in Montreal from Aug. 7 to 16, while Toronto will play host to the women’s event from Aug. 8 to 16.
Rogers has been the tournament’s primary sponsor since 2001.