The WNBA and Buzzer have joined forces to bring fans innovative ways to experience the game, making the basketball league the first professional women’s sports organization to partner with the streaming service.
Buzzer will incorporate WNBA League Pass to allow fans to watch short-form live content and full games from across the league, starting Aug. 25.
“With Buzzer, fans will have the opportunity to watch all the amazing moments in real time night after night in the W: incredible athletes, epic plays, history-making moments, and the thrill of close games or buzzer beaters,” WNBA star and Buzzer investor Sabrina Ionescu said in a statement. “As someone that spends so much time on my phone, Buzzer is a product that caters to how I, and many other Gen Z fans, consume sports. Buzzer recognizes the importance of amplifying women’s sports and reaching younger generations of sports fans, and this partnership with the WNBA is just the first step in realizing our mission to advance visibility of women’s sports.”
The app, which is currently still in early access but is available on the Apple App Store and Google Play Store, allows users to subscribe to customized alerts based on their favourite teams and athletes so they never miss a moment of action even when they aren’t able to watch a full game. The company has previously announced partnerships with the NBA, PGA Tour and NHL and counts Michael Jordan, Naomi Osaka and Patrick Mahomes among its investors.
“The WNBA is proud to become the first women’s professional league to join Buzzer’s expanding lineup of major professional sports to be offered on the platform,” WNBA commissioner Cathy Engelbert said in a statement. “We are continually looking for innovative ways to engage and attract fans, and this partnership with Buzzer will provide greater exposure to our game and will showcase the elite play on the court by WNBA players.”
[relatedlinks]