The Toronto Raptors have unveiled a new logo celebrating the franchise’s 20th season in the NBA.
Emphasizing the team’s original primary colour purple complemented by the most recent claw design, the logo embodies both the tradition and the evolution of the Toronto Raptors.
“This anniversary logo embodies the excitement of both the future and the past of Raptors basketball, but most importantly, it reminds us of the success and history we’re working to create here,” said Tim Leiweke, President and CEO of Maple Leaf Sports & Entertainment.
“The next year promises to be one of the most important yet in team history as we celebrate the Raptors’ 20th Anniversary, but also prepare for the chance to welcome the world with the 2016 NBA All Star Game.”
A variation of the anniversary logo will appear on home jerseys during the 2014-15 season, as well as in promotional creative throughout the season.