Argonauts bring back 'the boat' as team unveils new primary logo

Toronto Argonauts' DeClan Cross, wearing a retro logo helmet, reacts after a first down during first quarter CFL football action against the Ottawa Redblacks. (Hans Deryk/CP)

What’s old is new again for the Toronto Argonauts.

The team announced Monday it will introduce a new primary logo that puts a modern twist on a retro look.

“We are so excited to bring back a logo that is beloved by so many Toronto Argonauts fans,” the team’s general manager Michael ‘Pinball’ Clemons stated in a press release. “This contemporary redesign of one of our most iconic emblems reinforces the great tradition of the Argonauts while continuously steering towards the horizon and our future. The boat is back, and our passion lives on!”

The original boat logo was used by the team from 1976 to 1988 and is considered a favourite among the Argos fan base. The team famously won the 1983 Grey Cup while sporting the logo.

The press release described the new logo as: "A modern refresh combining Cambridge Blue and Oxford Blue, the colourway synonymous with Toronto Argonauts football and a boat which symbolizes the club’s beginning as the Argonaut Rowing Club. The logo exemplifies the team’s Pull Together mantra as each oar works in unison propelling the boat forward. A new logo Toronto Argonauts fans of any age will be proud to wear."

Toronto's current shield logo will be used at selective times in the future, according to the team.

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