Upper Deck partners with PHF for first professional women’s hockey trading cards

Boston Pride players cheer as coach Paul Mara hoists the NWHL Isobel Cup trophy after the team's win over the Minnesota Whitecaps in the 2021 championship game. (Mary Schwalm/AP)

Upper Deck and the Premier Hockey Federation announced a multi-year agreement that will lead to the production of the first-ever professional women’s hockey trading cards.

The exclusive license, which will begin in the 2022-23 season, will include both physical and digital trading cards.

“This is a milestone license for the PHF and we’re extremely thrilled for our athletes, fans, and collectors of all ages,” PHF commissioner Tyler Tumminia said in a statement. “Trading cards are a staple in professional sports and Upper Deck is at the forefront in this space offering the highest quality traditional cards and most innovative digital collections. We’re grateful for their commitment to the PHF and the opportunity to grow the game and inspire the next generation in a brand new way.”

Upper Deck has been a partner with the NHL and NHLPA since 1990-91 and has produced international women’s hockey cards at various times beginning in 1997-98. The new PHF cards will be available in retail and through the Upper Deck e-Pack platform.

“As professional women’s sports have grown across North America, so has the interest from collectors and fans for unique and authentic memorabilia,” said Upper Deck Sports Brand Manager Paul Zickler in a statement. “At Upper Deck, we’re very excited to expand our product portfolio to include the Premier Hockey Federation to help capture history and connect PHF fans to their favourite athletes.”

The PHF, formerly the National Women’s Hockey League, was established in 2015 and currently six teams — the Boston Pride, Buffalo Beauts, Connecticut Whale, Metropolitan Riveters, Minnesota Whitecaps, and the Toronto Six — who compete for the Isobel Cup.

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