Sportsnet Delivers a Ratings Knockout for UFC 158 Preliminary Card

–  Saturday’s UFC 158 Prelims attracts average audience of 412,000, sets network record-

-More than 1.2 million Canadians watched some or all of the broadcast-


 TORONTO (March 18, 2013) Sportsnet, Canada’s official home of the Ultimate Fighting Championship®, set a network record this past Saturday night, delivering its largest audience ever for a UFC Preliminaries broadcast with an average of 412,000* viewers tuning in to the UFC 158 Preliminaries.  This marks a 27% increase over the previous UFC Preliminaries highest audience of 325,000 viewers recorded during the UFC 154 Preliminaries on November, 17, 2012.

Audiences peaked at 551,000 viewers as Montreal’s Patrick Cote made his welterweight debut, winning a unanimous decision against Bobby Voelker in the final match of the prelim card. Overall, more than 1.2 million Canadians watched some or all of the broadcast, which featured four Canadian fighters.

*Source: BBM Canada PPM Data, AMA(000) & Average Weekly Reach(000),Total Canada. All audiences are 2+ unless otherwise indicated


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Sportsnet connects Canadian sports fans to their favourite teams and athletes, using five platforms: TV, Radio, Print, Online and Mobile. Sportsnet is Fuelled By Fans, and delivers storytelling on a local, regional, national and global level. The multiplatform brand consists of Sportsnet,, Sportsnet 590 The FAN, Sportsnet 960 The FAN, Sportsnet magazine, Sportsnet Mobile and the Hockey Central app on iPad and Playbook.  Sportsnet is the Canadian leader in NHL and MLB television broadcasts and is home to 162 Toronto Blue Jays games, plus MLB Playoffs and the World Series.  Sportsnet is an official licensed broadcaster of the 2014 FIFA World Cup BrazilTM and also offers an exciting sports lineup including the NFL, the Memorial Cup, Ultimate Fighting Championship®,  Grand Slam of Curling, IndyCar, the Rogers Cup tennis tournament, and extensive soccer programming including Barclays Premier League, UEFA Champions League, UEFA Europa League, MLS Vancouver Whitecaps FC, CONCACAF and Canadian national team matches for men and women.  Connected is the network’s nightly news program, providing regional and national coverage of the day’s events in the world of sports.