Some ad campaigns rely on subtlety to win over its audience.
Others punch you in the face.
SKA Saint Petersburg of the KHL went with Option 2 for their playoff push video.
This cannon-firing, motorcycle-revving, horse-rearing, drum-banging, guitar-shredding, cigar-lighting, bullet-dropping, explosion-having, tank-bearing, cheerleader-posing epic of a promotional video contains just about everything – it even has actual hockey clips mingled in!
SKA begins its Gagarin Cup chase on Thursday against HC Vityaz.
Pavel Datsyuk, Ilya Kovalchuk, and potential 2017-18 NHLer Vadim Shipachyov (dubbed the Russian Crosby by Evgeny Kuznetsov), are all on the team.